WordPress has changed the way the world blogs. It has opened up the world of blogging to many more writers and also given an easy platform for ecommerce business owners to make their websites and have it running in no time. WordPress is fantastic in that it is free and also an open source. It is easy to operate and you can have your site or blog up and running in a matter of minutes. However, WordPress, by itself, is not as SEO-friendly as you might think it to be. While it provides many easy plugins and other facilities for users to create an ultimate interactive blog, the SEO activity is ultimately left to the blog owner or business owner itself to be completed. SEO, or Search Engine Optimization, is the holy grail of driving traffic to your website today. This is what makes it possible for your webpage to land up on Google's first page during search results. A WordPress page is designed to be SEO-friendly so that it can be optimized for conversions. Keywords are the basics of SEO. SEO works on the basis of using the right quality and quantity of keywords on a page. You must choose the keywords for your page wisely so that Google ranks them higher in a search. Having too high a percentage of keywords on a page also does not work. Keep the usage of keywords to only 3-4% to create the perfect atmosphere for Google to tank your WordPress page higher. According to the best SEO company in Delhi, while the idea of optimizing your WordPress for making it SEO-friendly can be intimidating for beginners, it is necessary and not at all complicated. As search engines are going to be primary source of drawing traffic to your site, it is an absolute must that your WordPress site is optimized as per SEO. By learning some basic SEO tips, you can easily optimize your site and also see the visible difference in the traffic that land sup on your page. One of the easiest ways of doing this, according to a WordPress development company in India, is to use SEO-friendly URLs in WordPress. These will contain words that can easily explain the content of your page and are also easy to read by both humans as well as search engine bot. This is how SEO-friendly URLs look like: http://www.wpbeginner.com/how-to-install-wordpress/ http://www.wpbeginner.com/what-is-the-correct-way-to-make-a-blog/ http://www.wpbeginner.com/how-to-make-your-page-SEO-freindly/ Having numbers in your URLs is a big no-no. For example, http://example.com/archives/123456. This is an ideal example of how a non-SEO-friendly URL looks like. If you write quality content that is primarily aimed at your visitors and not for promotion purposes, then Google automatically ranks your page higher. Google does not like pages that ‘cloak' its marketing tactics under different content. So keep your content fresh, original and SEO-friendly. Most importantly, keep updating your site regularly.
If you are unable to create SEO-friendly content for your WordPress site or blog, then you can always hire a professional SEO content writer to do the same for you. These days, many iPhone app development companies also do the same for you, albeit at a higher price. WordPress also makes your job easy by providing its own plugin for making your site SEO-friendly as well. So you can browse through the options and then decide which plugin is the ideal one for your use. By reading up a little on SEO and how Google ranks pages, you will be able to pick up some tricks of managing your WordPress page and how to make it SEO-friendly in no time.
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AuthorAvyaTech Archives
January 2018
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