WordPress has changed the way the world blogs. It has opened up the world of blogging to many more writers and also given an easy platform for ecommerce business owners to make their websites and have it running in no time. WordPress is fantastic in that it is free and also an open source. It is easy to operate and you can have your site or blog up and running in a matter of minutes. However, WordPress, by itself, is not as SEO-friendly as you might think it to be. While it provides many easy plugins and other facilities for users to create an ultimate interactive blog, the SEO activity is ultimately left to the blog owner or business owner itself to be completed. SEO, or Search Engine Optimization, is the holy grail of driving traffic to your website today. This is what makes it possible for your webpage to land up on Google's first page during search results. A WordPress page is designed to be SEO-friendly so that it can be optimized for conversions. Keywords are the basics of SEO. SEO works on the basis of using the right quality and quantity of keywords on a page. You must choose the keywords for your page wisely so that Google ranks them higher in a search. Having too high a percentage of keywords on a page also does not work. Keep the usage of keywords to only 3-4% to create the perfect atmosphere for Google to tank your WordPress page higher. According to the best SEO company in Delhi, while the idea of optimizing your WordPress for making it SEO-friendly can be intimidating for beginners, it is necessary and not at all complicated. As search engines are going to be primary source of drawing traffic to your site, it is an absolute must that your WordPress site is optimized as per SEO. By learning some basic SEO tips, you can easily optimize your site and also see the visible difference in the traffic that land sup on your page. One of the easiest ways of doing this, according to a WordPress development company in India, is to use SEO-friendly URLs in WordPress. These will contain words that can easily explain the content of your page and are also easy to read by both humans as well as search engine bot. This is how SEO-friendly URLs look like: http://www.wpbeginner.com/how-to-install-wordpress/ http://www.wpbeginner.com/what-is-the-correct-way-to-make-a-blog/ http://www.wpbeginner.com/how-to-make-your-page-SEO-freindly/ Having numbers in your URLs is a big no-no. For example, http://example.com/archives/123456. This is an ideal example of how a non-SEO-friendly URL looks like. If you write quality content that is primarily aimed at your visitors and not for promotion purposes, then Google automatically ranks your page higher. Google does not like pages that ‘cloak' its marketing tactics under different content. So keep your content fresh, original and SEO-friendly. Most importantly, keep updating your site regularly.
If you are unable to create SEO-friendly content for your WordPress site or blog, then you can always hire a professional SEO content writer to do the same for you. These days, many iPhone app development companies also do the same for you, albeit at a higher price. WordPress also makes your job easy by providing its own plugin for making your site SEO-friendly as well. So you can browse through the options and then decide which plugin is the ideal one for your use. By reading up a little on SEO and how Google ranks pages, you will be able to pick up some tricks of managing your WordPress page and how to make it SEO-friendly in no time.
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Almost every third person you meet these days has an e-Commerce business. There is no denying that the growth of e-commerce has been huge in the last five years and that its contribution towards the growth of mobile apps has in turn also been equally as huge. Any e-commerce business owner knows the importance of having a mobile app these days. In an era of smart phones, not having a mobile app for an e-commerce business makes no business sense whatsoever. Research from many WordPress development company in India shows that nearly a half of all e-commerce customers are today mobile customers. They prefer to shop through the easy availability of their mobile phones as compared to logging on to a browser. There are many benefits of a mobile app for an e-commerce business owner. Firstly, as mentioned above, users prefer to show through apps and through the ease of their mobile phones as compared to even a mobile browser. Apps make the shopping experience much easier, more secure and much faster. Apps also ensure that users do not need to remember a login and password for each time they need to place their order. It is a great time saver for users. Also, read: The Importance of Mobile Apps for Business In an era when the time is money, nobody has the time to loads slow-loading websites to check out what their favorite online store is selling today or what new content has arrived at their online store today. It has been proven that mobile applications tend to load content much faster as compared to websites. Therefore, it is a must for all types of retailers to understand that the slow speed of a loading website is going to ultimately kill your business. Customers are going to move on to the brand with the fast-loading mobile app. As per research conducted by Kissmetric, if a website requires more than three seconds for loading, it loses the interest of more than 40% of its visitors. 40% of these visitors will end up closing the website. That's 40% business lost. Surely, this is something you would want to avoid at all cost. Being an e-commerce business owner, you should take into consideration the fact that nothing puts brand recall into the minds of a customer as seeing your mobile app every time they use their phones. Sometimes even when they might not really have anything to buy, they may still randomly browse through the app and end up buying something nevertheless, thus boosting your business. This is highly unlikely to happen if the user is going to go through the trouble of using a browser. A mobile app is, therefore, a powerful tool for both marketing purposes as well as building a loyal customer base that will stick with you over the years.
If you are wary of getting a mobile app developed by a big digital app development company, it might be a good idea to first try out a native mobile app development company to make a basic mobile app for your e-commerce business. Before explaining the 10 reasons to choose the Genesis WordPress Framework, I would like to give a little description about it for the novice users and why people prefer this framework over uses of direct themes. Using the raw WordPress theme can be little complicated, the theme framework helps us simplifying the task doing. 10 main reasons to choose the Genesis WordPress framework have been mentioned below:
Genesis, simple and simple to use offer various good reasons such as more secure, easier to update, and it’s built on great SEO standards to choose as a better business option which requires less learning curve. I will highly suggest Genesis designers, developers, and DIYers alike.
After a simple signup process, you can access the option of creating an unlimited number of websites with Genesis. With Developer Pro, you can get unlimited access to themes, and you can use it on as many sites as you want. So what are you waiting for? I hope all these reasons are enough to show the worth to purchase Genesis framework. Go and Start using the Genesis Framework now. |
AuthorAvyaTech Archives
January 2018
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